There’s an expression that says “memories will last a lifetime.” And if this is true, there’s room for both failure and success in the sentiment, especially when it comes to representing your business through events. If the memories you create are outstanding and beautiful, the reputation of your company will always leave your past attendees feeling great. But if your event sets the wrong tone or impression, your company could suffer.
Before you start to panic, there’s good news. There are subtle psychological keys you can implement in your event planning that will automatically create an impression on your guests. And depending on how you use those psychological factors, you can determine the type of reaction they will have before they even set foot through the door! Our event production company in Houston can provide audio visual equipment to business owners to supplement any kind of corporate events. You may be asking yourself, “How does this play into using psychology?” The answer is this: color psychology. Something as simple as the color of lights you choose for your event with can set a tone for the evening. It’s been proven time and again that certain colors evoke certain reactions from people. People all around the world use this method to boost their brand, whether it’s through digital marketing, print, or anything in between. But they aren’t the only ones who can harness the power of psychology and use it for their benefit. You can use colors to your advantage when planning your event.
Choosing the Right Colors For Your Needs
Say, for example, that you’re hosting a fashion show for your company’s clothing line and want to create an atmosphere of regalness, extravagance, and high-end apparel. With this goal in mind, it would be wise to consider using the color purple as the primary color in your lighting displays. Or perhaps you’re hosting a charity event and want the room to feel easy-going, fun, and hopeful. If this is how you want your attendees to remember your evening, using audiovisual cues in the color yellow would best suite your needs. Maybe you’re planning a corporate celebration party and want your attendees to feel that your business is stable, trustworthy, and efficient. In this case, having your Houston event production company planner use the color blue would be extremely advantageous. Though there are other details that will play a role in how people remember your events, such as entertainment like Houston fireworks or confetti explosions, the right colors can create an initial reaction to set the pace for the rest of the evening. If you’re in the planning stages of your next Houston corporate event and want to work with professionals that will make the evening a dream come true, call the experts at The Phoenix Design Group and get started. We’ll work with you to help ensure that the evening goes off without a hitch and that your attendees will be talking about it for a long time to come.